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What You Get in this
Free CHEF MBA Pack

Learn how food sells, who buys, what grows so you can build something that can thrive for life.

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1
What Sells Plenty and What Sells Little n Food Over the Last 25 Years

Expert advice on how to become executive chef.

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2
How to Sell & Make Profit from Menus, Products & Services

How to know what sells, who buys, how to manage costs and make real profit in the business of food.

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3

Leadership Strategy for Real Results & Business Growth

How to use leverage and leadership to maximize your growth.

Part 1:  25 Years of What Sells, Grows and Fails in Food.

CHEF SUMMER 25 Years of Data

Learn the Filipino market patterns over the last 25 years to design your strategy for a future of business growth:

  • THE DATA from 25 years of professional experience, > 16,000 students, millions of diners and hundreds of clients.

  • YOUR KEY BUYERS that spend the most money and dictate where and what people eat consistently.

  • THE BIG SIX "CUISINES" that give momentum for growth. Anything outside this has not grown consistently nationwide over the last 25 years. 

  •  THE BUSINESS MODELS that increasingly grow and the ones that keep on struggling or failing. Choose wisely!

Part 2: Best Way to Start, Sell and Profit

HIRO, CEO - Selling & Profit

Full service restaurants are on decline fast and Quick Service Restaurants (QSR) are on the rise fast. Create an ambitious big vision first then reverse engineer and start as small as you can. Profit and cash right away is the best way to grow. Simple scales, fancy fails.

  • BIG AMBITIOUS VISION or nothing.

  • DESIGN FOR PROFITABILITY, SCALE & LEVERAGE so you can keep building for life. 2 out of 3 businesses fail in 5 years because they neglect this.

  • THE START SMALL STRATEGY used by the biggest companies.

Part 3: Leadership Strategy for Growth.

CHEF ROB - Leadership That Produces Results

Foodservice Philippines is set to double from 2026 - 20230. Strategize to ride the bigger waves to join the adventure and momentum.

  • LEADERSHIP PRINCIPLES THAT PRODUCE RESULTS

  • FUTURE OUTLOOK

Good Luck Building!

These strategies have helped my students, clients and I sell more, sell better, deliver with excellence and build profit that can fuel growth.

 

I hope it works for you too!

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Chef MBA Member's Vault.

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