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FBL
Food
Business
Launch
Build a stronger foundation in food business entrepreneurship, management, finance, leadership, and strategy—through practical, real-world learning.
About
Chef Rob Pengson's Food Business Launch is a four-session program designed for food business beginners, startups, entrepreneurs, professionals, managers, and business owners who want to make better decisions, improve business performance, and lead with confidence. Every session is practical, interactive, and immediately applicable.
Who This Is For
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Aspiring Food Entrepreneurs
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Foo Business Owners
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Managers & Supervisors of Restaurants & catering Groups
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Professionals Preparing for Leadership
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Anyone Looking to Build Strong Food Business Fundamentals
What You'll Learn
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Think Like an Effective Entrepreneur
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Build Better Business Strategies That Make Real Profit
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Understand Finance & Key Business Numbers
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Make Better Decisions with Data
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Lead People and Create Real Results
Course Outline
Session 1 – Entrepreneurship & Value Engineering
Learn how successful businesses create value, solve real problems, and build products and services customers are willing to pay for.
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Identifying customer needs and opportunities
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Creating compelling products and services
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Building profitable business models
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Developing a value proposition that stands out
+ FOOD BUSINESS CASE STUDIES:
THE WINNERS & LOSERS IN PHILIPPINE FOODSERVICES
Session 2 – Business Strategy & Architecture
Understand how great businesses are structured, positioned, and designed for long-term growth.
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Business models and competitive strategy
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Branding and market positioning
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Revenue streams and pricing strategies
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Building systems that scale
+ FOOD BUSINESS CASE STUDIES:
MENU & VALUE ENGINEERING WORKSHOP
Session 3 – Essential Finance & Data Analytics
Learn the language of business so you can make smarter financial decisions with confidence.
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Reading financial statements
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Understanding profit, cash flow, and key metrics
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Budgeting and pricing fundamentals
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Using business data to improve performance
+ FOOD BUSINESS CASE STUDIES:
FINANCIAL & DATA COMPARISON OF FOOD BUSINESS MODELS
Session 4 – Leadership Strategy for Real Results
Develop the leadership skills needed to build high-performing teams and achieve consistent business results.
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Leading people with purpose and accountability
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Communication and decision-making
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Building productive teams and culture
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Executing plans and driving performance
+ FOOD BUSINESS CASE STUDIES:
TURNAROUND SUCCESS STORIES & HOW YOU CAN DO IT TOO.
Course Details
📅 Schedule
4 Sundays • 9:30 AM – 2:30 PM
📍 Venue
Aleanza Institute
2F Autometics Center
2257 Chino Roces Extension, Makati City
💰 Investment
• Full 4-Session Course – ₱25,000
☕ Inclusions
• Coffee & drinking water during every session
• Hands-on professional kitchen experience + Lunch
• Course handouts and learning materials
• Certificate of Completion awarded to participants who complete all four sessions
