-01.png)
About
I'm Chef Rob Pengson
I’ve spent 25 years as an award-winning chef, restaurateur, and educator.
With APEX, my goal is simple — to transform you and your business, and help you produce real results no one can deny.
Why APEX Works
APEX develops you into an Executive Chef and food business founder through real-world execution and real sales.
This is not school — it gets you to Executive Chef level or a growing food business, faster.
REAL - WORLD
EXECUTION
REAL SALES &
BUSINESS BUILDING
STRATEGIC LEADERSHIP
& DECISION - MAKING
APEX
DIPLOMA
Step into the role of Executive Chef & Founder through lessons, tasks, and challenges that create real results you can start earning from. The best way to become is to do the work and solve the real challenges executive chefs and founders face. Let’s go!
Pillars:
MCRP
Master Chef, Catering & Restaurateur Program
Diploma Program Under Aleanza Institute
-
3mo. Professional Culinary Arts
-
1mo. Fundamentals of Professional Cooking
-
2mo. Bread Baking & Pastry Production
-
3mo. Food Business Management & Entrepreneurship
-
Chef MBA: How Money is Made in Food
-
Food & Beverage Service Operations
-
Food & Beverage Service Management
-
APEX
Executive Chef & Business Founder Mentorship
Program Under Chef Rob Pengson
-
3mo. ECL - Executive Chef Leadership
-
3mo. FBF - Food Business Founder
-
3mo AKME - Advanced Kitchen & Menu Engineering
-------------------------
Duration: 1-2 years depending on course load
Internship: 520 hours total
Mode: MCRP In Person + APEX on your terms
IRL Schedule:
-
MCRP Mon & Tue OR Saturday Schedule
-
APEX Thu / Sun, 4–8 hours depending on AM/PM session
Pricing:
Value: PHP 500,000
Installment: PHP 450,000 - 100k then 50k in 7 monthly payments
Full Payment Promo: PHP 399,000
Inclusions: Aleanza Institute's MCRP Diploma Program + APEX Coaching, group sessions, 1:1 access, all materials, APEX apron, printed certificate of completion
Start date: MAY 29 (SAT) & AUG 17 (MON)
Curriculum: view here
APEX
SPRINT
Step into the role of Executive Chef & Founder through focused execution, real-world tasks, and rapid challenges designed to produce immediate results.
Build, launch, and sell — because the fastest way to learn is to do the work and solve real problems. Let’s go!
Pillars:
Advanced Kitchen Sessions
Execute culinary arts, baking & pastry in real kitchens under pressure, speed, consistency, and live service performance.
(All 12 Sessions, morning segment: 9:30am - 12:30pm)
Business Launch
Build your concept and offer
Launch fast and generate real sales
(6 Sessions, afternoon segment: 1:00pm - 2:30pm)
Leadership & Strategy
Lead teams and make decisions that drive results
Operate with clarity, control, and accountability
(6 Sessions, afternoon segment: 1:00pm - 2:30pm)
----------------
BONUS:
Real-World Experience (2 FREE BONUS SESSIONS)
Learn by actual value fulfillment and review profitability off 1-2 events. This exercise is an elite-level experience and comes with it's own P&L report and post fulfillment strategy and analysis seminar.
(2 Sessions)
Access to Digital Vault:
A space with spreadsheets, PDFs, special recipes and more for you to learn from and use in your own journey.
The vault contains 25 years of real sales produced and real problems conquered. Clients usually pay for these and it is yours with APEX Sprint.
----------------
Duration: 12- Weeks Standard / Add 2 Free Sessions Optional (Sundays)
FREE Bonus / Optional: +2 More Sundays of ACTUAL FULFILLMENT. Learn to service real paying customers.
Mode: In Person & Online
Schedule:
Sundays — 9:30am to 2:30pm
Pricing:
Installment: PHP 99,000 > P33k in 3 payments
Full Payment Promo: PHP 89,000
Inclusions:
APEX Sprint Program
Group coaching sessions
Execution frameworks & templates
Access to Chef Rob Pengson
Certificate of Completion
Curriculum: view here
APEX Sprint
Curriculum
Advanced Culinary & Pastry Training
Execute culinary arts, baking & pastry in real kitchens under pressure, speed, consistency, and live service performance.
(All 12 Sessions, morning segment: 9:30am - 12:30pm)
-
Knife Skills, Butchery & Fish Fabrication
-
Foundations & Kitchen Basics
-
Stocks, Soups & Sauces (Flavor Systems)
-
Potatoes, Grains, Pasta & Vegetables
-
Asian Noodles & Dumplings
-
Bread Production (Core Breads & Systems)
-
Pastry Production (Core Desserts & Techniques)
-
Best-Selling Bakery Items & Unit Economics
-
Cooking Methods & Plating (Core Execution)
-
Delivery & QSR Systems (High Volume)
-
Buffet Production (Scale & Efficiency)
-
À La Carte & Tasting Menus (Timing, Flow, Experience)
BONUS (Integrated):
13. How to Sell the Same Product 100X (Leverage & Scale)
14. Client Fulfillment: Plated & Buffet Service Execution
Business Launch
Build your concept and offer
Launch fast and generate real sales
(6 Sessions, afternoon segment: 1:00pm - 2:30pm)
-
Winners vs Losers in F&B
Real businesses that scale vs those that fail — patterns that matter -
TAM / SAM / SOM (Market Reality)
Where the money actually is -
Products, Services & Offers
What to sell and why people buy -
Business Models in F&B
Dine-in, delivery, catering, cloud, hybrid -
How to Crush It — Part 1 (Marketing & Sales)
Attention → inquiry → conversion -
How to Crush It — Part 2 (Execution & Momentum)
Launch fast, fix fast, scale what works
Leadership & Strategy
Lead teams and make decisions that drive results
Operate with clarity, control, and accountability
(6 Sessions, afternoon segment: 1:00pm - 2:30pm)
-
Executive Chef Mindset
From cook → leader → operator -
Team Structure & Delegation
Roles, accountability, no confusion -
Systems & SOPs
Consistency without supervision -
Financial Control
Costing, GP, daily numbers -
Problem Solving & Crisis Handling
Fix issues fast under pressure -
Strategy & Growth Planning
Scale, positioning, next moves
BONUS
Real-World Experience (2 FREE BONUS SESSIONS)
Learn by actual value fulfillment and review profitability off 1–2 events. This exercise is an elite-level experience and comes with its own P&L report and post-fulfillment strategy and analysis seminar.
(2 Sessions)
Access to Digital Vault
A space with proven frameworks, tools, and real-world assets built from 25 years of execution. These are systems clients normally pay for — included in APEX Sprint.
-
Executive Chef Acceleration Framework
How to move from cook → leader → operator fast -
Food Business Leverage Framework
How to sell once and scale revenue repeatedly -
Recipe, Menu & Catering Costing Systems
Price correctly, protect margins, hit target GP -
Launch, Marketing & Sales Framework
From idea → offer → closing real paying clients -
Kitchen & Restaurant Design Basics
Layout, flow, efficiency, and operational logic -
Executive Chef & CEO Standards
How high-level operators think, decide, and behave -
APEX Elite Invitation Challenge
Opportunity to join a private circle of founders & executive chefs operating at 6–7 figure months