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About
I'm Chef Rob Pengson
I’ve spent 25 years as an award-winning chef, restaurateur, and educator producing almost 20,000 chefs and more than 1,000 executive chefs now heading kitchens all over the world since 2004.
My goal is simple — to transform you into your best version and help grow your business to produce real results no one can deny.
ECME:
Executive Chef Management Essentials
Accelerate into the role of EXECUTIVE CHEF — faster and built for real-world results using real cases, real stories, real failure turnarounds and recoveries and massive real successes.
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Session 1 - Saturday
4:00 PM - 8:00 PM
Learn how to accelerate your journey towards BECOMING Executive Chef. Understand the role, identify the traps, develop the skills both in and out of the kitchen.
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Registration & introductions
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Team building kitchen activity
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Mastermind Private Dining
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10-Step Process to Becoming Executive Chef
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Product Mastery
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Job Mastery
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Service Mastery
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Brand Mastery
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Market Mastery
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Behaviors of Power
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Prestige Development
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Authority Play
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Online Evidence
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Leverage & Scale
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VIP Guest Speaker + Q&A
Session 2 - Sunday
11:00 AM - 3:00 PM
Increase your capacity to LEAD WITH COMPETENCE as Executive Chef. Gain management & leadership clarity. Gain a framework to help you conquer the challenges and road blocks that challenge your success.
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Recap Lecture
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Team building kitchen activity
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Mastermind Private Dining
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The Essentials Skills to Leading with Competence as Executive Chef
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Metrics and Numbers
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Processes and Systems
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Key Stakeholders
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Behavior & Fiduciary Duties
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Crisis Management
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Leadership Essentials
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Certificate Awarding
Bonus for Member:
Unlock the Exclusive Member's Only Vault
Password protected online access.
I have curated a member's only vault where you can access videos, spreadsheets, PDFs, menus, articles, profile stories and more. This vault is password protected and you get 30-day access after completing the course. Download all the materials as needed - password changes every 30-days.
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Executive level entrepreneurship, management, finance & business leadership content
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Spreadsheets on financial statements, data analytics, menu matrix, comparative analysis
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Links to industry statistics and relevant articles
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Video and audio file updates regularly for the latest content in becoming and excelling as Executive Chef
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Link to Private Member's Areas to stay connected with the community for life.
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2026 Schedule:
Batch 01: APR 25 & 25
Batch 02: AUG 15 & 16
Batch 03: NOV 14 & 15 (Final cohort of 2026)
Pricing:
PHP 12,500 (VAT Exclusive)
Inclusions:
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Program fee
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Hands-on kitchen activities and supplies
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Two (2) Mastermind Private Dining during the program
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1:1 Access to Chef Rob during / after the event
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Bonus material via the online vault
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Printed Certificate of Completion: "APEX Executive Chef Management Essentials with Chef Rob Pengson"
Location:
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Makati Partner venue: Aleanza Institute - 2F Autometics at 2257 Chino Roces Avenue Extension, Makati City. (Next building after Alphaland Southgate Mall - Parking at the rear building on the 3rd & 4th Floors)
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Other venues & online access coming soon
IC-FBS:
International Cuisine & Food Business Startup
Build a real food business—not just recipes. This course combines strategy, positioning, and business building with hands-on training in best-selling menus that actually sell. Learn how to think like a founder while cooking dishes proven to make money. Walk away with both the skills and a clear plan to launch, grow, and win.
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4-Sundays
11:00 AM - 3:00 PM
SESSION ONE:
FUNDAMENTALS OF INTERNATIONAL CUISINE
& FOOD BUSINESS
- A new and exciting way to look at International cuisine & food business, and learning how to sell one thing an infinite number of times.
- Essential Skills for Sellable Cooking - the basics of supply & demand, scalability, food safety, mise en place, holding leverage and fire times.
SESSION TWO:
BESTSELLING WESTERN CUISINE &
BUILDING A 6-8 FIGURE FOOD BUSINESS FROM HOME
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The profit making power of Pasta and the basics of unit economics for measuring what dishes and products are winners VS those products that are losers. Plus some really yummy recipes to master the different pasta forms.
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The high pricing leverage of Paella & Seasonal offer timing and how one of my students made his entire salary in a single December.
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Steak, Fried Fish & Chicken recipes, because it is simply yummy and ultra profitable!
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The Digital First Strategy: How my students and other have built 6-8 figure a year business from home with limited upfront capital.
SESSION ONE:
BESTSELLING ASIAN CUISINE &
MODERN DAY RESTAURANT STARTUP BEST PRACTICE
- The biggest profit making Asian Cuisine on the planet and dishes that are yummy and great for the business.
- The fastest selling Asian cuisine on the planet and dishes that show you why this cuisine reigns supreme!
- The New Low Risk Restaurant Strategy: Learn the basics of setting up a traditional restaurant or cafe but with less risk, more revenue stream potential.
SESSION ONE:
MODERN FAN UPSCALE FILIPINO CUISINE &
THE DYNAMICS OF LEVERAGE IN GROWING FOOD BUSINESS
- How to make left - over Adobo into a P1,000 - P3,000 peso deliverable product.
- How a humble product can sell while you earn while you sleep and help you close wedding catering events of up to P250,000.
- Learn the basics of making a P3,500 - P7,500 tasting menu but make it Filipino.
- A New Way to Build Wealth in Food: Understanding the traps and catapults that build wealth in food. Learn how to capitalize on speed and leverage the rest of your life for something the grows beyond you and can benefit your family.
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2026 Schedule:
Batch 01:
Batch 02:
Pricing:
PHP 19,500 (VAT Exclusive)
Inclusions:
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Program fee
-
Hands-on kitchen activities and supplies
-
1:1 Access to Chef Rob during / after the event
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Printed Certificate of Completion
Location:
-
Makati Partner venue: Aleanza Institute - 2F Autometics at 2257 Chino Roces Avenue Extension, Makati City. (Next building after Alphaland Southgate Mall - Parking at the rear building on the 3rd & 4th Floors)
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Other venues & online access coming soon
CAF:
Elite Culinary Arts Fundamentals for Beginners
Learn fundamental cooking skills the way I was trained in real restaurants—not school—across Tokyo Michelin-star kitchens, San Francisco, San Sebastián, Melbourne, and Singapore. This is how chefs are taught when they need to perform fast and deliver from day one. You’ll cook with purpose, speed, and precision—just like in a real working kitchen.
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4-Sundays
11:00 AM - 3:00 PM
SESSION ONE:
PRO COOK ESSENTIALS, LINE COOKING BASICS,
& IMMEDIATE SERVICE SIMULATION
- A new and exciting way to look at International cuisine & food business, and learning how to sell one thing an infinite number of times.
- Essential Skills for Sellable Cooking - the basics of supply & demand, scalability, food safety, mise en place, holding leverage and fire times.
SESSION TWO:
SCIENCE CLASS. RECIPES ARE FOR AMATEURS,
TECHNIQUES, RATIOS & SCIENCE ARE RESERVED FOR THE PROS
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The profit making power of Pasta and the basics of unit economics for measuring what dishes and products are winners VS those products that are losers. Plus some really yummy recipes to master the different pasta forms.
-
The high pricing leverage of Paella & Seasonal offer timing and how one of my students made his entire salary in a single December.
-
Steak, Fried Fish & Chicken recipes, because it is simply yummy and ultra profitable!
-
The Digital First Strategy: How my students and others have built 6-8 figure a year business from home with limited upfront capital.
SESSION THREE:
BISTRO STYLE COOKING & PLATING.
LET'S LEARN MORE BASICS BUT FRENCH BISTRO STYLE
- The biggest profit making Asian Cuisine on the planet and dishes that are yummy and great for the business.
- The fastest selling Asian cuisine on the planet and dishes that show you why this cuisine reigns supreme!
- The New Low Risk Restaurant Strategy: Learn the basics of setting up a traditional restaurant or cafe but with less risk, more revenue stream potential.
SESSION FOUR:
PACE, VOLUME & CONTROLLED CHAOS.
WE HAVE BUFFET TO PRODUCE AND THE GUESTS ARE ON THEIR WAY. PUT ON YOUR APRON AND HURRY UP, LET'S GO!
- How to make left - over Adobo into a P1,000 - P3,000 peso deliverable product.
- How a humble product can sell while you earn while you sleep and help you close wedding catering events of up to P250,000.
- Learn the basics of making a P3,500 - P7,500 tasting menu but make it Filipino.
- A New Way to Build Wealth in Food: Understanding the traps and catapults that build wealth in food. Learn how to capitalize on speed and leverage the rest of your life for something the grows beyond you and can benefit your family.
----------
2026 Schedule:
Batch 01:
Batch 02:
Pricing:
PHP 19,500 (VAT Exclusive)
Inclusions:
-
Program fee
-
Hands-on kitchen activities and supplies
-
1:1 Access to Chef Rob during / after the event
-
Printed Certificate of Completion
Location:
-
Makati Partner venue: Aleanza Institute - 2F Autometics at 2257 Chino Roces Avenue Extension, Makati City. (Next building after Alphaland Southgate Mall - Parking at the rear building on the 3rd & 4th Floors)
-
Other venues & online access coming soon
MCEL
Real Menu & Concept Engineering & Launch for Founders
Walk out with a ready-to-launch food business—concept, market analysis, menu, brand, logo, and ads done.
My Chef MBA students and I build it with you and your team while training you the way chefs are developed in real kitchens—fast, focused, and built for execution. You leave not just skilled, but set up with concept, market, menu, vetted, stress tested, business & revenue model ready launch and sell.
• develop your concept, menu, and positioning for your market
• create your brand, logo, and ready-to-run social media ads
• cook and test best-selling dishes you can sell immediately
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3-Full Shifts on Demand
12:00 PM - 8:00 PM
SESSION ONE:
CONCEPT, MARKET, MENU &
MISE EN PLACE PREP
- Concept and menu agreed upon before training. Keep an open mind during the process as many clients have shifted after market study and benefited from better data-backed decisions
- Let's build your brand DNA - If you are setting up a fine dining restaurant we don't won't serve you. This concept show no data of growth all over the world. Your idea is no different. We focus on concepts that grow. Casual quick service to bistro and deliveries.
- Let's dissect your competition! Order their food, audit their business model, weight their portion sizes and get the weighted average of your space like Harvard Business School and Wharton trained geeks! Sun Tzu said: "if you know yourself and your enemy you will know the outcome of 100 battlers." Let's go crush it!
- Step into the kitchen for Mise En Place or delegate to our Aleanza Armada of alumni and your staff to prep the wise en place to precision ready for trial, costing, pricing and unit economics formulation.
SESSION TWO:
BRAND, MENU, DISHES, PRICING & 1 YEAR LAUNCH & SCALE STRATEGY.
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The Digital First Strategy: How my students and others have built 6-8 figure a year business from home with limited upfront capital.
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The 10-Year business plan and valuation metric. Stop thinking like a salaried chef and started acting like a founder that builds and sells companies, brands and businesses. Amateurs stop at sales, costs and EBITDA - let's level up and think about a high leverage move and exit strategy!
SESSION THREE:
BISTRO STYLE COOKING & PLATING.
LET'S LEARN MORE BASICS BUT FRENCH BISTRO STYLE
- The biggest profit making Asian Cuisine on the planet and dishes that are yummy and great for the business.
- The fastest selling Asian cuisine on the planet and dishes that show you why this cuisine reigns supreme!
- The New Low Risk Restaurant Strategy: Learn the basics of setting up a traditional restaurant or cafe but with less risk, more revenue stream potential.
----------
2026 Schedule:
On Demand
Pricing:
Value: PHP 150,000
Summer Promo: PHP 100,000 Service Only up to 5 pax
+ PHP 19,500 per participant
+PHP 8,000 per day for facilities, water & coffee
+ PHP 50,000 for additional days
Ingredients not included
(VAT Exclusive)
Inclusions:
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Elite level consultation
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Hands-on kitchen activities and basic staple supplies suck as oils, spices, etc.
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1:1 Access to Chef Rob during / after the period
-
Printed Certificate of Completion
Location:
-
Makati Partner venue: Aleanza Institute - 2F Autometics at 2257 Chino Roces Avenue Extension, Makati City. (Next building after Alphaland Southgate Mall - Parking at the rear building on the 3rd & 4th Floors)
-
Other venues & online access coming soon
Thank You for Signing Up!
Our Team will Confirm Via EMAIL within 1-3 Working Days.
